Ford and Ford Racing Rocks 2012 SEMA Show

November 9, 2012 by  
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Once again, our friends at Ford and Ford Racing celebrated the Blue Oval in high-performance style at the 2012 SEMA Show in Las Vegas, NV. From the incredible cars and trucks on display in their own massive booth, to the non-stop action of the “Ford Out Front” demonstration area and of course, to the countless Ford vehicles scattered about the show, it was pretty to easy to see how Ford Motor Company and Ford Racing continue to lead the way in the performance automotive aftermarket.

Visit the Fun Ford Weekend Facebook page to see an entire album of photos from the 2012 SEMA Show in Las Vegas.

Ford Mustang and F-Series named “Hottest Car and Truck of the 2012 SEMA Show”
Ford Mustang and F-Series pickups are officially the “Hottest Car and Truck” at the 2012 SEMA show in Las Vegas. Presented on Opening Day, the SEMA Award recognizes the most popular vehicles the organization’s members feature in their displays during the week-long trade show.

Before this year’s show opened, SEMA officials walked the floor of the giant aftermarket expo and counted the number of new 2012 and 2013 cars and trucks exhibited in booths. More Ford Mustangs and F-Series pickups are on display than any other car or truck – testament to the popularity and appeal of Ford vehicles.

“We’re pleased and proud SEMA members agree with what our customers have been saying – that Ford Mustang and F-Series are the industry’s hottest car and truck respectively,” said Ken Czubay, Ford vice president, U.S. Marketing, Sales and Service.

The launch of the new 2013 Mustang in the spring was strong, with Mustang sales this year up 18 percent over last year. Ford F-Series continues its 36-year record as the best-selling pickup in America, on pace to be the best-selling vehicle in America for 31 straight years.

Aftermarket exhibitors aren’t the only ones featuring Ford Mustang and F-Series in their booths. Ford is also featuring more than 10 Mustangs and F-Series trucks, showing off the extreme versatility of these iconic Ford vehicles.

Ford Racing Pulls the Wraps Off a 5.0L Twin Turbo Cobra Jet Mustang Concept
In the perpetual quest to stay ahead of the competition, the team at Ford Racing dug into Ford’s own production car bag of tricks and debuted a turn-key, factory-built turn-key drag racer “concept” with a twin turbocharged engine, essentially adopting the same award-winning technology found on road-going EcoBoost engines to a race car.

Cobra Jet’s Winning heritage
When the original ’68 Mustang Cobra Jet drag racers rolled out of the Mustang factory, they relied on 7.0-liter V8 engines with massive four-barrel carburetors to hustle them down the strip.

“When a new generation of Cobra Jets arrived four decades later, they immediately began winning with a modern, fuel-injected 5.4-liter V8 topped with a belt-driven supercharger,” recalls Jesse Kershaw, Ford drag racing competition manager. “Over the past four years, the Cobra Jet has gone on to become both a fan and competitor favorite, the most successful late-model vehicle in drag racing.”

While superchargers provide instant on-demand power, they can also sap a lot of power especially at high boost levels. The 2.9-liter blower used on the 2013 Cobra Jet uses as much as 100hp to drive the supercharger – that’s power no longer available for acceleration.


Twin Intercooled Turbochargers = No Waiting

Fortunately, every internal combustion engine has a plentiful source of energy that normally goes to waste right out the exhaust pipe. Turbochargers harness the thermal and kinetic energy in the exhaust gases to drive turbines and compressors that force more air into the engine for a big increase in power without most of the parasitic losses of a supercharger.

“Ford has embraced turbocharging technology and a lot of our production engineers are working with  the technology on a daily basis, so we have a lot of knowledge,” says Rob Deneweth, Cobra Jet powertrain development engineer. “So we decided to apply that knowledge to the Mustang Cobra Jet to showcase what our engineers and suppliers know how to do.”

Turbocharger design and release engineer Dave Born joined the Cobra Jet team after working on the 3.5-liter EcoBoost® V6 for the F-150 to help make this concept a reality. “When done right, turbocharging is just as good as or better than supercharging,” Born confirms.

Check out this video of the Twin Turbo Cobra Jet Mustang concept in action.

“To overcome the biggest perceived drawback of turbocharging – the lag – we’ve selected the smallest possible turbos that will give us the airflow we need,” he added. “We’ve also got some other enhancements to help improve the responsiveness; we have very low inertia and very low internal friction.”

Limited-Edition Ford Racing History Artwork Unveiled at SEMA; Sales to Benefit JDRF

A special Sam Bass painting that celebrates Ford’s storied 111-year racing history was also debuted at SEMA. Proceeds from the sales of the limited-edition prints will benefit the Juvenile Diabetes Research Foundation, or JDRF. Commissioned for his private collection by Edsel B. Ford II, great-grandson of Henry Ford, the original artwork dramatically portrays some of the greatest moments in Ford Racing history.

There will be only 500 numbered prints created, all hand-signed by Edsel B. Ford II and Sam Bass, and retailing for $449 on All proceeds from sales will benefit JDRF.


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